top of page
Foto of Piret Saag

I’ve worn many hats in my career

Leadership Advisor

Executive Coach (ICF PCC)

People leader in scaling tech

Founder

WHO I AM

I believe great leadership is one of the strongest drivers of business success and one of the hardest things to get right.
 

Across more than 15 years in People leadership, I've partnered closely with founders, executives, managers and teams in fast-growing technology companies, helping them navigate growth, change and increasing organisational complexity.
 

Today, I combine that operating experience with coaching to help leaders navigate the realities of leadership—from difficult conversations and team dynamics to organisational change and leadership growth.


Clients value my ability to combine thoughtful coaching with practical business experience. Sometimes they need a coach. Sometimes they need an advisor. Often they benefit from both.

What matters to me

My trigger points

Mismatch of say-do

Not understanding the “why”

Arrogance, office politics

Bureaucratic hurdles

Calling workplace your family

I care about contributing in 

Businesses/products that solve real pain-points for customers, drive a positive change and make money

Culture - strong believer in the right culture builds the right team builds the right product

Teams that challenge, support and elevate one another -> efficient and fun collaboration

Being able to see the real impact of team’s work while constantly learning new things

Pro bono work / giving back in education sector

bottom of page