• Piret Saag

My Professional Approach...


...combines that of an HR Advisor and Executive Coach aka Sparring Partner supporting ambitious founders/CEOs and their teams in tech sector.


My mission

I care deeply about seeing more and more companies around us who stand out with healthy workplace relationships and strong leadership culture - key pillars that help businesses scale.

I’m very much driven by opportunities to listen, observe, find and fill communication gaps and utilise my know-how and experience from HR & leadership fields when working with high-achievers who’ve set out to disrupt industries. As someone who’s not directly affected by being “in their game”, I’ve been frequently told I offer a more neutral and different perspective when connecting the dots.


The Two Hats I Wear




1. HR Advisor


2. Executive Coach aka your Sparring Partner





1. My role as your HR Advisor


is to help you with specific people expertise. To build a team that can be easily scaled, you’d need to have the right people in the right roles, helpful tools and smart processes in place. I’ll audit your current setup, recommend what and how to improve and will also get my own hands dirty getting those things done.


I would partner up with you/your team for what usually is a systemic cooperation for certain period depending on specific needs and goals.


People business topics I’ve helped teams with:

  • Defining organisation culture and values. Agreeing on the way we work

  • Making mutual agreements, communication good practices & internal know-how visible to all

  • How we run HR admin (documents, processes, software)

  • Building work processes from ground up: - how we hire (our value prop for the candidate, recruitment process) - how we onboard new people - how we nurture personal & professional growth (employee experience we offer) - what does great leadership mean in our team - how we encourage cross-team communication & collaboration


🚀 To get started, we will first have a chemistry meeting where we:

  • get to know each other, test mutual match

  • cover the topics you need support with

  • discuss how success looks like when the desired goals are met and how we measure results

  • decide if we will work together, for how long and on what terms


🙋You can book us a chemistry meeting here: calendly.com/piretsaag or shoot an e-mail to piret.saag@cxo.ee.


But if you need something more personal, perhaps I can help you in my other role as Coach?



2. My role as your Coach aka Sparring Partner


is to create clarity and awareness around the challenges you face in your personal & professional growth. Our cooperation is about helping you improve your own capabilities and effectiveness, so that the results and performance improvements last. Boom!


Most of the people I work with are already highly functioning, successful people. Like any of us, we may need a sparring partner from time to time in order to feel and perform better. And yes, I do have a coach for myself as well.


Our cooperation consists of check-in sessions either face-to-face or via video calls over a certain period of time, depending on your goals and wishes.


Some examples of the pressing issues people have usually turned to me:

  • I need to have a difficult conversation with a colleague and I’m not sure I have the right approach.

  • I am overwhelmed and I don’t want to burn out.

  • I can’t trust anyone else to get this done, but I don’t have time to keep doing this myself.

  • I am great at technology, but all of this “people stuff” is incredibly annoying and frustrating.

  • I just moved into a new role, and I want to be sure that I succeed right out of the starting gate.

  • I’m facing a new situation, not sure how to act or where to find energy.

  • I just can’t seem to get clarity about this decision.


🚀 To get started, we will first have a chemistry meeting where we:

  • get to know each other, test mutual match

  • cover the topics you need support with

  • discuss how success looks like when the desired goals are met and how we measure results

  • decide if we will work together, for how long and on what terms

🙋You can book us a chemistry meeting here: calendly.com/piretsaag or shoot an e-mail to piret.saag@cxo.ee.

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